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. >>> and tomorrow we'll be speaking with ceo jim atchison at the new york stock exchange. bill, i understand he's bringing a penguin to help him ring the opening bell tomorrow morning. >> one of the best-dressed bell ringers they've had at the exchange in quite a while. it's a great family story, but can they continue to grow this franchise? it's pretty long in the tooth. >> i'll ask him. we'll find out. i'll report back tomorrow. and that's "nightly business report" for tonight. thanks so much for watching. >> i'm bill griffeth. have a great evening. we will see you again tomorrow. >> "nightly business report" has been brought to you by -- >> thestreet.com. interactive financial, multimedia tools for an ever-changing financial world. our dividend stock adviser guides and helps generate income during a period of low interest rates, options profits, helps educate beginning and seasoned options traders. action alerts plus is a charitable trust portfolio that provides trade-by-trade strategies. online, mobile, social media. we are thestreet.com.
with jim atchison and began asking him where is seaworld's growth going to come from. >> we have a lot of ways to grow. our core business is very strong. we operate 11 parks around the country, and we're generating great growth through them. we have other ways like our intellectual property, our brands and trademarks that we can monetize as well moving forward. and that's a strength of ours. and then there are other new park concepts that we can look at. we're opening a new park in california this year, ayachtica water park. >> but you face a lot of competition from people like disney, six flags. what are you going to do to get more people come to your park? >> i think focus on having a different sheet of products. we have 57,000 animals in our care and the know-how to care them. we present them in a way that inspires people. as long as we stay differentiated, people connect with that. >> so a day pass costs from $80, $90. are people ready to pay that much? >> sure, sure. we have millions and millions of people who have already paid that much. think about it, though, it's a great value
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